GNÓTHI SEAUTÓN* The Interpersonal Skills of the Value Salesperson
05/04/2026
2605045531069

About the work

Complementary module of TVST Advanced Value Selling Program.

In the TVST Advanced Value Selling Program we covered the rational side of value selling — business cases, ROI. This complementary module covers something behind the effectiveness of “value communication”: the interpersonal skills that come from who you are, not what you know.

After you finalize the self-assessment proposed at the end of this module, you are invited to use the "GNÓTHI SEAUTÓN - TVST Sales Simulator®" to test your interpersonal selling skills in realistic commercial scenarios: make decisions, face their consequences, and discover how your way of relating to clients determines your results.

Education, Informative
value selling
it sales
sap sales
cross-cultural studies
multi-cultural sales
consulting sales
sales training
value management
software sales
social science framework
value engineering

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Jose Agustín Catalá Urriola
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Title GNÓTHI SEAUTÓN* The Interpersonal Skills of the Value Salesperson
Complementary module of TVST Advanced Value Selling Program.

In the TVST Advanced Value Selling Program we covered the rational side of value selling — business cases, ROI. This complementary module covers something behind the effectiveness of “value communication”: the interpersonal skills that come from who you are, not what you know.

After you finalize the self-assessment proposed at the end of this module, you are invited to use the "GNÓTHI SEAUTÓN - TVST Sales Simulator®" to test your interpersonal selling skills in realistic commercial scenarios: make decisions, face their consequences, and discover how your way of relating to clients determines your results.
Work type Education, Informative
Tags value selling, it sales, sap sales, cross-cultural studies, multi-cultural sales, consulting sales, sales training, value management, software sales, social science framework, value engineering

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Identifier 2605045531069
Entry date May 4, 2026, 9:13 PM UTC
License All rights reserved

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Copyright registered declarations

Author. Holder Jose Agustín Catalá Urriola. Date May 4, 2026.


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