About the work
This article presents Intelligence Experience (iX), a new paradigm conceived by Silvia Barroso as an evolution of traditional UX and service design. iX proposes a living, real-time experience model that adapts to the user's cognitive style, emotional state, and learning process through artificial intelligence. It redefines personalization, accessibility, and usability in the digital age — beyond segmentation, beyond roles, and beyond static user interfaces.
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Title Intelligence Experience (iX): A New Paradigm in Adaptive, Neuro-Empathic Experience Design
This article presents Intelligence Experience (iX), a new paradigm conceived by Silvia Barroso as an evolution of traditional UX and service design. iX proposes a living, real-time experience model that adapts to the user's cognitive style, emotional state, and learning process through artificial intelligence. It redefines personalization, accessibility, and usability in the digital age — beyond segmentation, beyond roles, and beyond static user interfaces.
Work type Technical
Tags innovación, ux, diseño adaptativo, investigación, accesibilidad, diseño de producto, interacción humano-computador, experiencia de usuario, tecnología, diseño, ia, inteligencia artificia, ux research
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Registry info in Safe Creative
Identifier 2506112088625
Entry date Jun 11, 2025, 4:59 PM UTC
License All rights reserved
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Copyright registered declarations
Author 100.00 %. Holder Sílvia Barroso. Date Jun 11, 2025.
Information available at https://www.safecreative.org/work/2506112088625-intelligence-experience-ix-a-new-paradigm-in-adaptive-neuro-empathic-experience-design
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Registration: 2506112088625
