About the work
Title: Mind Map Creative-Strategic Tool for Brand Concept Development
Description:
This work describes an original methodology and visual tool called Mind Map designed to analyze and order the rational attributes of a brand to discover strategic and creative pathways. The tool enables users to visually connect brand attributes, generate thematic threads, and synthesize a core strategic concept that serves as the foundation for brand positioning or campaign development.
The methodology includes:
Listing and categorizing rational brand attributes.
Associating each attribute with thematic ideas and keywords.
Creating a dynamic visual map of interconnected concepts.
Synthesizing the connections into a coherent, rationally justified creative concept.
The tool is expressed through a combination of written guidelines, structured templates (digital and/or printed), and visual diagrams that facilitate the ideation and strategic decision-making process. This original expression is protected as a creative work under intellectual property law.
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Work information
Title Mind Map
Title: Mind Map Creative-Strategic Tool for Brand Concept Development
Description:
This work describes an original methodology and visual tool called Mind Map designed to analyze and order the rational attributes of a brand to discover strategic and creative pathways. The tool enables users to visually connect brand attributes, generate thematic threads, and synthesize a core strategic concept that serves as the foundation for brand positioning or campaign development.
The methodology includes:
Listing and categorizing rational brand attributes.
Associating each attribute with thematic ideas and keywords.
Creating a dynamic visual map of interconnected concepts.
Synthesizing the connections into a coherent, rationally justified creative concept.
The tool is expressed through a combination of written guidelines, structured templates (digital and/or printed), and visual diagrams that facilitate the ideation and strategic decision-making process. This original expression is protected as a creative work under intellectual property law.
Work type Software and Database designs
Tags brand strategy, brands, thinking, creative thinking, marketing
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Registry info in Safe Creative
Identifier 2505191782943
Entry date May 27, 2025, 12:23 PM UTC
License All rights reserved
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Copyright registered declarations
Author. Holder María Peris. Date May 19, 2025.
Information available at https://www.safecreative.org/work/2505191782943-mind-map
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Registration: 2505191782943
