About the work
Avina´s vision is of an entertainment company with a content development and production group, and a technology group. The tech group manages online, on-mobile and in person consumer-focused campaigns focused on a particular entertainment project - a series or feature film. The project may have been created by Avina´s content group and commissioned by a funding entity, such as a broadcaster, studio, investor group, or OTT platform, but over time the project could come from anywhere. Avina´s techno-tainment group and its mobile-online platforms would simply be white labeled and applied to that third-party project. Avina´s methodology is to begin marketing and community building at the front end of the entertainment process: when a project has been greenlit and partially cast. Avina´s Techno-tainment Group then commences its activities, building a community of viewers and continuing this process into production and post-production of that series or film. Engagement would be accomplished through a series of online and in-person events and promotions. During the front and middle end of the entertainment process, Avina would be collecting, analyzing and organizing into a variety of data reports information on the community built around the targeted series or film. This data would be shared with the project´s commissioners and possibly the project´s performing talent. Once this process is complete, the techno-tainment platforms can be re-used or re-allocated to service other clients. In time, Avina´s mobile and online platforms scaled to potentially service scores or hundreds of projects at the same time. The goal of the "techno-tainment" process is to revamp or disrupt the traditional process of marketing entertainment beginning at the back end of the process (i.e. after a project has been finalized). Under Avina´s methodology, marketing would occur during the front and middle end of the process. Avina believes techno-tainment will dramatically reduce, if not eliminate, back end entertainment marketing. Content commissioners would likely receive from Avina data not just about the community built around the project they commissioned, but more generalized data on what a community of consumer would like to see from that commissioner or other commissioners. As a result, the data collected by Avina is dynamic, fresh, and hi-touch in nature.
Copyright info provided by
AVINA MEDIA, SL
Print work information
Work information
Title AVINA MEDIA TECHNO-TAINMENT (T.I.E. -TECHNOLOGY INFUSED ENTERTAINMENT) PITCH DECK)
Avina´s vision is of an entertainment company with a content development and production group, and a technology group. The tech group manages online, on-mobile and in person consumer-focused campaigns focused on a particular entertainment project - a series or feature film. The project may have been created by Avina´s content group and commissioned by a funding entity, such as a broadcaster, studio, investor group, or OTT platform, but over time the project could come from anywhere. Avina´s techno-tainment group and its mobile-online platforms would simply be white labeled and applied to that third-party project. Avina´s methodology is to begin marketing and community building at the front end of the entertainment process: when a project has been greenlit and partially cast. Avina´s Techno-tainment Group then commences its activities, building a community of viewers and continuing this process into production and post-production of that series or film. Engagement would be accomplished through a series of online and in-person events and promotions. During the front and middle end of the entertainment process, Avina would be collecting, analyzing and organizing into a variety of data reports information on the community built around the targeted series or film. This data would be shared with the project´s commissioners and possibly the project´s performing talent. Once this process is complete, the techno-tainment platforms can be re-used or re-allocated to service other clients. In time, Avina´s mobile and online platforms scaled to potentially service scores or hundreds of projects at the same time. The goal of the "techno-tainment" process is to revamp or disrupt the traditional process of marketing entertainment beginning at the back end of the process (i.e. after a project has been finalized). Under Avina´s methodology, marketing would occur during the front and middle end of the process. Avina believes techno-tainment will dramatically reduce, if not eliminate, back end entertainment marketing. Content commissioners would likely receive from Avina data not just about the community built around the project they commissioned, but more generalized data on what a community of consumer would like to see from that commissioner or other commissioners. As a result, the data collected by Avina is dynamic, fresh, and hi-touch in nature.
Work type TV Formats and similar
Tags comedy competition community comics community bui
-------------------------
Registry info in Safe Creative
Identifier 2101316781114
Entry date Jan 31, 2021, 9:27 PM UTC
License All rights reserved
Copyright info provided by AVINA MEDIA, SL
-------------------------
Copyright registered declarations
Author. Holder Avina Media, LLC. Date Jan 31, 2021.
Information available at https://www.safecreative.org/work/2101316781114-avina-media-techno-tainment-t-i-e-technology-infused-entertainment-pitch-deck-
/
Registration: 2101316781114
