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What use do employees make of social networks? Professional? Personal? Marketing? HR? Knowledge management communities? Like we said in the previous article, for many companies the employee-social network relationship is still rather complicated. Either they haven’t figured out how to engage the workforce positively or they don’t see all the different possibilities and opportunities that social media offers.
To encourage employees to use social networks among, what’s important to keep in mind is that this is a communication activity. As such, we must know what kind of communication we want to stimulate in social networks in order to decide what strategy to develop. To this end, in our last article we defined the communication methods in social media that may arise in a company (corporate communication, marketing, business-to-business, etc.)
In this second article, we go a step further and concentrate on what activities can be developed in social media for each employee profile. In most cases these profiles match specific professions (e.g. marketing or HR employees), but the general use that any employee makes of social media networks during working hours will also be considered.
Furthermore I have divided the classification into two sections, one for employees during working hours and another, outside hours, as this too must be taken into account.
I hope these two articles serve to help organizations to decide on what strategies to roll out to which employees, and when and how to do it.
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Title EMPLOYEES AND SOCIAL MEDIA II. DIFFERENT EMPLOYEE PROFILES USING SOCIAL NETWORKS IN THE COMPANY
What use do employees make of social networks? Professional? Personal? Marketing? HR? Knowledge management communities? Like we said in the previous article, for many companies the employee-social network relationship is still rather complicated. Either they haven’t figured out how to engage the workforce positively or they don’t see all the different possibilities and opportunities that social media offers.
To encourage employees to use social networks among, what’s important to keep in mind is that this is a communication activity. As such, we must know what kind of communication we want to stimulate in social networks in order to decide what strategy to develop. To this end, in our last article we defined the communication methods in social media that may arise in a company (corporate communication, marketing, business-to-business, etc.)
In this second article, we go a step further and concentrate on what activities can be developed in social media for each employee profile. In most cases these profiles match specific professions (e.g. marketing or HR employees), but the general use that any employee makes of social media networks during working hours will also be considered.
Furthermore I have divided the classification into two sections, one for employees during working hours and another, outside hours, as this too must be taken into account.
I hope these two articles serve to help organizations to decide on what strategies to roll out to which employees, and when and how to do it.
Work type Article
Tags employees, recursos humanos, social media, compañías, empleados, artículo, clasificación, empresa, redes sociales
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Registry info in Safe Creative
Identifier 1309275831272
Entry date Sep 27, 2013, 12:31 PM UTC
License All rights reserved
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Author. Holder Carolina Reynoso Butrón. Date Sep 27, 2013.
Information available at https://www.safecreative.org/work/1309275831272-employees-and-social-media-ii-different-employee-profiles-using-social-networks-in-the-company
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Registration: 1309275831272
