About the work
Despite the advances social media has made in recent years, the employee-social networking relationship is still complicated: there are many companies who do not know how to engage employees positively in social media and reap the benefits of the many possibilities out there.
For this article and the next, I have developed two theoretical frameworks that can help us define what kind of social usage we want to encourage in social networks in our company.
In this particular article, I describe the majority of communication methods that companies can employ via social networks (based on a classification by the expert, Marisa del Pozo, of corporate communication types) and in the second article, I will give a new way of defining the different employee profiles using social networks in the company. This will help us to plan strategically and make intelligent “social” investments.
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Title EMPLOYEES AND SOCIAL NETWORKS I. DIFFERENT USES OF SOCIAL NETWORKING IN COMPANIES
Despite the advances social media has made in recent years, the employee-social networking relationship is still complicated: there are many companies who do not know how to engage employees positively in social media and reap the benefits of the many possibilities out there.
For this article and the next, I have developed two theoretical frameworks that can help us define what kind of social usage we want to encourage in social networks in our company.
In this particular article, I describe the majority of communication methods that companies can employ via social networks (based on a classification by the expert, Marisa del Pozo, of corporate communication types) and in the second article, I will give a new way of defining the different employee profiles using social networks in the company. This will help us to plan strategically and make intelligent “social” investments.
Work type Article
Tags empresa, redes sociales, compañías, empleados, artículo, social media, recursos humanos, employees, clasificación
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Registry info in Safe Creative
Identifier 1309205793885
Entry date Sep 20, 2013, 2:52 PM UTC
License All rights reserved
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Copyright registered declarations
Author. Holder Carolina Reynoso Butrón. Date Sep 20, 2013.
Information available at https://www.safecreative.org/work/1309205793885-employees-and-social-networks-i-different-uses-of-social-networking-in-companies
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Registration: 1309205793885
