IDEACIÓ, REDACCIÓN Y DIRECCIÓN DEL PROYECTO TASTE PILOTO con la colaboración de Joan Salicrú i Xavier Pellicer Restaurant. From Soil to Soul is a collaborative food-tourism initiative merging biodynamic agriculture, plant-forward haute
cuisine, and digital storytelling. It is led by Xavier Pellicer, an internationally acclaimed pioneer of vegetable-led
gastronomy—named “Best Vegetable Restaurant in the World” in 2018 and 2019 by the We’re Smart Green
Guide. He will lead the project alongside Vivers Salicrú (Demeter-certified farm) and Clara Boada (digital
strategist), showcasing the food journey—from regenerative soil to cultural table—and creating a model other
SMEs can replicate across Europe. This project tackles three key challenges in the tourism–food ecosystem:
the low visibility of regenerative farming, food waste in gastronomy, and the limited digitalisation of rural tourism
SMEs. Its solution is a modular farm–chef–visitor model integrating heritage agriculture, innovative cuisine, and
digital tools to drive circularity, inclusivity, and resilience. Key deliverables: – Narrative Capsules: short
cinematic videos tracing produce from farm to plate. – Farm Experiences: immersive workshops and guided
visits at Vivers Salicrú. – Digital Hub & E-Shop: centralized platform for guides, bookings, and seasonal baskets
linked to recipes. – Recipe & Heritage Book: open-access, multilingual publication blending recipes with cultural
narratives. – Replication Toolkit: clear guidelines and templates enabling other SMEs to adopt the model.
Transformation goals: – Green: promoting regenerative farming, biodiversity, and circular gastronomy. – Digital:
storytelling, e-commerce, and digital upskilling for SMEs. – Resilience: diversified tourism offers, strengthened
farmer–chef–visitor collaboration, and transferable skills. A replicable, scalable, and cost-efficient model of
sustainable gastronomic tourism, generating shared digital and educational assets. It’s accessible to diverse
audiences—youth, elderly, disabled, international—and strengthens SME competitiveness across Europe.
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