The electronic image goes around our lives. It is hegemonic and is the owner of many of our actions. Each individual, in one way or another, assumes it either through television, computers or simply via an advertisement captured in a screen in the street itself. The main consequences of all this is the construction of an identity with a high media and digital component and that the socialisation of individuals, especially the younger ones, is forged trough these environments. Sometimes it creates alienated viewers although it also gives people the opportunity to become producers of reality.
These aspects have an effect on mass media that are being increasingly questioned and that transmit values, stereotypes and diverse messages promoted, in many occasions, by media idols considered very controversial from the educational point of view. Concurrently, although complementary, internet and social networks have allowed adolescents to become producers of contents providing them with a space of opportunities to express themselves in diverse ways and to transmit different experiences, being able to share them with other users. Social networks become a relational space in our lives, a space of intimacy that, at the same time, becomes public creating then the digital identity.
All these aspects are the core idea of the book. A book that originates from empirical researches of the owner himself and other experts in the matter and completed with a knowledge of theoretical contributions of diverse academics as well as personal reflections. In fact, thereafter we are able to talk about “the social experiment, the Showtime and the media parody”, three concepts that will be explained and contended throughout this book and that have titled this writing.
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