Extensión 48 p. La Responsabilidad Social Empresarial (RSE) avanza día a día y su fortalecimiento en las organizaciones requiere creatividad e innovación. Con el advenimiento de las nuevas tecnologías de información y comunicación (TIC) de la web 2.0, en particular los blogs y las redes sociales (Facebook, Twiter, YouTube, etc.), la temática también comienza a ser parte de las empresas ya que se convierten en un medio ideal para gestionar la RSE, toda vez que potenciarán a nivel mundial los comportamientos socialmente responsables dando lugar a lo que se ha venido en denominar “RSE 2.0”. Nuestro estudio parte de la hipótesis que los stakeholders ya están presentes en los social media opinando sobre el impacto (favorable y/o adverso) de las empresas, por lo tanto, es ineludible que las organizaciones también se involucren en dicha comunicación, y no reserven los social media únicamente como un instrumentos complementarios a sus políticas de marketing ni los conciban exclusivamente como canales auxiliares de su Departamento de relaciones públicas. La demanda de los propios stakeholders las forzara a ir más allá. Con un enfoque aplicado de I+D+i, pretendemos precisamente demostrar que la RSE 2.0 constituye una oportunidad innovadora para robustecer la RSE como motor de desarrollo, a objeto de aproximarnos, lo más posible, a los Objetivos de Desarrollo del Milenio (New York 2000) y la consecución de las metas trazadas en la Cumbre Mundial de la Sociedad de la Información (Ginebra 2003, Túnez 2005). CSR 2.0: THE USE OF ICT AS TOOLS FOR PROGRESS. INNOVATIVE OPPORTUNITY TO STRENGTHEN CORPORATE SOCIAL RESPONSIBILITY. Corporate Social Responsibility (CSR) advances every day and its strengthening in organizations requires creativity and innovation. With the advent of new information and communication technologies (ICT) of Web 2.0, including blogs and social networks (Facebook, Twitter, YouTube, etc.), the theme is also becoming part of business has become an ideal medium to manage CSR, since it will enhance global socially responsible behavior resulting in what has come to call "CSR 2.0". Our study starts from the assumption that stakeholders are already present in social media reviewing the impact (positive and / or adverse) of companies, therefore, it is essential that organizations also engage in such communication and not book social media only as a complementary instrument to its marketing policies and the auxiliary channels conceived exclusively as its public Relations Department. Demand for the stakeholders themselves forced to go further. With a focus on applied R & D + i, we intend to demonstrate precisely that CSR 2.0 is an innovative opportunity to strengthen CSR as an engine of development, in order to approach as much as possible, to the Millennium Development Goals (New York 2000) and achieving the goals set at the World Summit on the Information Society (Geneva 2003, Tunis 2005).

Es un tema que llevaba tiempo dando vueltas: en una web cada día más social en la que todos tejemos redes de todo tipo, lo lógico era ofrecer al usuario la posibilidad de hacer búsquedas que incluyesen también ese componente social, es decir, que permitiesen buscar resultados que proviniesen de lo que las personas con las que tenemos relación directa o indirecta hacen, escriben, evalúan, etc. Cada día más, las personas somos generadores constantes de información en la web que compartimos en d...

Gobup is a social app for Android and iOS and websites

Gobup is a social app for Android and iOS and websites

Mi columna de Expansión de esta semana está dedicada a los llamados “Objetos sociales” (ver en pdf), y es un intento por situar o definir en cierta medida un concepto que está cobrando una actualidad cada vez mayor en el contexto actual y del que sin duda vamos a oír hablar cada vez más.

This is a PERMANENT SOLUTION to a form of Social Security FRAUD. Social Security Monthly Pension Fraud – A Solution By: Robert Phillip Montealegre Alvarez This recommendation is a permanent solution (that will save millions of dollars) on how to avoid Social Security monthly pension fraud by relatives/friends of deceased U.S. naturalized citizens that die abroad. Many retired U.S. Naturalized citizens receiving monthly Social Security pensions go back to their country of origin to die. These deaths are not declared because there is no system set in place abroad that will include these events in the existing reporting mechanisms in the U.S. such as death certificates issued by hospitals and reporting by funeral businesses. These deceased individuals keep having their monthly S.S. pensions deposited automatically to their bank account in the United States. Persons with access to these bank accounts (relatives or friends) withdraw these funds easily at an ATM by using the deceased bank debit card; this is the most common method. Monthly S.S. pensions of deceased individuals can be deposited for years by the Social Security Administration, sometimes for decades until this situation is caught by chance or by some jealous relative/friend that blows the whistle. The solution to this huge problem is as follows: Every U.S. Citizen has a passport, naturalized or by birth, and needs it to travel to most foreign countries. Every passport has a bar code on the inside of the last page. On this bar code, an additional space or field should be incorporated to all naturalized U.S. citizens. Every time he/she leaves the U.S. and if he or she is receiving a S.S. pension, it would alert the Social Security Administration that this person has left the country. If this person has not returned to the U.S. in 3 months, his/hers monthly pension is automatically retained and not deposited to their bank account. In order to renew the deposit of the monthly pension, the interested party must go in person to the U.S. Embassy or Consulate and have a letter or e-mail sent by that office to the Social Security Administration confirming that he/she is well or sick, but alive. Only after this will his/her pension continue to be deposited for another 3 months in which the procedure by the Social Security Administration would be repeated if that person has not returned to the U.S., then, another visit to the U.S. Embassy or Consulate would be necessary by that person in order to have his/her monthly S.S. pension deposits renewed. This will go on until that person returns to the U.S. since this info will be picked up by the bar code in that person’s passport, info that is linked directly to a Social Security Administration computer. The return to the U.S. of that person will normalize S.S. monthly pension deposits. Again, millions of dollars will be saved by avoiding tracking down the guilty, legal fees, time lost and money that in many cases will not be recovered. This is a practical and economic way of avoiding massive amounts of taxpayers’ money being diverted from its real intention by fraudulent means.

Manual del Curso 123 Saber y Aprender

En Social Media Factory cumplimos dos años ayudando a las pymes y las startups a mejorar su presencia en redes sociales, en estos dos años hemos trabajado con cerca de 100 empresas a las que hemos ayudado a definir su estrategia en las principales redes sociales. Contamos con un equipo de cerca de 20 community [...]