Original concept authored by Marcelo Bukin for an immersive hospitality format that merges theater, cinema, branding, and advanced technologies (including AR/AI and future innovations). The work includes a narrative structure, guest experience design, modular immersive worlds, branded environments, interactive performances, and visual identity direction. The concept is adaptable to hotels, restaurants, nightlife venues, museums, cultural spaces, and potential virtual or hybrid environments. The venue itself becomes a live set and evolving story, integrating dining, nightlife, fashion, media, and brand partnerships into a cinematic hospitality universe. Authored independently and not produced under contract or work-for-hire.
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