Fíjate bien, este… podrías ser tú ¿Viejos? ¿Tercera edad? ¿Veteranos? Así empieza el vídeo de la última campaña de Campofrío pero, aunque parezca lo contrario, la directora de marketing explica que en realidad el mensaje es para la juventud: la comida sana. “Porque hay algo mejor que llegar a los […]

Espejos de doble cara Realmente me entraron dudas sobre si el regalo de la Academia de Publicidad a la RAE iba en serio o con carga de profunda ironía, pero viendo que están en “orgulloso proceso” de promover la candidatura de un publicitario en la RAE, se comprende fácilmente hasta […]

¿Sexualizar? Las definiciones ambiguas dan para mucho, que se lo digan quienes gustan de acogerse a la de “derecha conservadora”: las chicas de cristal, por ejemplo, no molestan pero los calzoncillos navideños del anuncio de Kmart sí. ¡Qué cosas…! En ese anuncio seis caballeros, campanilla en mano, empiezan tocando unos […]

Tendencias El fallo de los “estudios tipo repositorio de datos” es que confirman pero no avanzan. Dos minutos para contar, y cantar, otras realidades, son mucho más efectivos para desarrollar posibilidades que seguir contribuyendo al desencanto. La ingeniera Debbie Sterling ha liderado con la creación de la empresa estadounidense Goldie Blox, el […]

La hazaña épica de BMW No he indagado pero seguro que la compañía contempla en su memoria de RSE el medio ambiente y la igualdad de oportunidades, pero está claro que los tópicos siguen profundamente arraigados en la esencia del deseo. El anuncio de BMW es otro ejemplo más de […]

Dicen las definiciones que “sensibilizar” es aumentar la capacidad de sentir o de experimentar sensaciones y que la “sensibilización” es un proceso por el cual un organismo se vuelve sensible y reacciona de forma visible a una determinada agresión física, química o biológica. Lo intangible tiene poca cabida en estas […]

“Nena lo vas a flipar” Perla a través de Noemí Pastor. Se pregunta María Puente: ¿No es muy difícil hacer un spot TV de choco flakes y q te salga #machista?

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