About the work
MARCO developed a comprehensive comms campaign for the kick off of the Codorníu Christmas campaign: “Celebrémonos más - cuanto más celebras lo que tienes, más tienes”. The proposal is divided into three phases, starting with encouraging people to reflect on why we have stopped celebrating (us, life, etc.), to continue with the generation of debate and interaction about the benefits of celebrating (awareness) to reach the greatest momentum of the campaign in which Codorníu becomes the facilitator of the action through a very special celebration press event. We supported our proposal with key assets such as a media survey, a well-known talent/ambassador and a press & influencers event, with the goal to capitalize the conversation around Christmas while sharing the unique brand´s key values
Copyright info provided by
ADECEC (Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación)
Creativity declaration
100% human created
Declaration Date:
Oct 12, 2023, 3:28 PM
Identification level:
Medium
Real content
Declaration Date:
Oct 12, 2023, 3:28 PM
Identification level:
Medium
Print work information
Work information
Title Comms proposal for Codorníu
MARCO developed a comprehensive comms campaign for the kick off of the Codorníu Christmas campaign: “Celebrémonos más - cuanto más celebras lo que tienes, más tienes”. The proposal is divided into three phases, starting with encouraging people to reflect on why we have stopped celebrating (us, life, etc.), to continue with the generation of debate and interaction about the benefits of celebrating (awareness) to reach the greatest momentum of the campaign in which Codorníu becomes the facilitator of the action through a very special celebration press event. We supported our proposal with key assets such as a media survey, a well-known talent/ambassador and a press & influencers event, with the goal to capitalize the conversation around Christmas while sharing the unique brand´s key values
Work type Literary: Other
Tags #celebremnosmas, #codorniu, #communication, #creativity, #events
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Registry info in Safe Creative
Identifier 2310125574828
Entry date Oct 12, 2023, 3:28 PM UTC
License All rights reserved
Copyright info provided by ADECEC (Asociación de Empresas Consultoras en Relaciones Públicas y Comunicación),
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Copyright registered declarations
Rights not specified. Holder MARCO DE COMUNICACIÓN, S. A.. Date Oct 12, 2023.
Information available at https://www.safecreative.org/work/2310125574828-comms-proposal-for-codorniu
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Registration: 2310125574828
